Based in Oslo, Norway · Open to relocation

Iryna Pokotun

Marketing & Brand Designer

I help brands get noticed and remembered — through social media content, visual identity and design that serves real marketing goals. 3+ years across branding, SMM and web design, now building three content projects hands-on.

✉️ iryna.pokotun@gmail.com LinkedIn ↗ Behance ↗
View portfolio What I'm working on
Portrait of Iryna Pokotun
Oslo 🇳🇴 · open to relocation
Right now

Three projects I'm building

Real, ongoing work — where I test strategy, content and design decisions on live audiences every week.

Personal brandSMM

My personal brand

Building my own presence as a marketing & brand designer — content strategy, visual style and storytelling done in public. Everything I recommend to brands, I test on myself first.

BrandingContent

TheDigitalNestVL

A modern language-learning guide. I shape the brand's visual identity and social media content — turning educational material into scroll-stopping, recognisable design.

thedigitalnestvl.com →
TravelVisual style

Travel blog · Norway

A travel and lifestyle blog for girls living in Norway — I create the visual direction and content that makes everyday Norwegian life feel worth sharing.

Experience

Where I've done the work

Apr 2026 — Jul 2026

Service & Hospitality (part-time)

Oscarsborg Hotel & Resort

Guest service in a fast-paced Norwegian workplace — communication, teamwork and reliability in practice, alongside my three content projects.

Mar 2025 — Mar 2026

Introduction Programme & Norwegian Course

Norway

Full-time programme in Norwegian language, professional communication and Norwegian work culture — now speaking and writing Norwegian at a good working level.

Aug 2024 — Mar 2025

Marketing Materials Designer

Freelance · remote

Developed print products, advertising materials and branding for businesses — logos, banners, presentations, icons and infographics for social media, plus business cards, certificates and flyers prepared for print.

Sep 2023 — Aug 2024

Web Designer

ECPC100 · Kyiv, Ukraine · full-time, on-site

Designed advertising creatives, email newsletters and landing pages built around engagement and conversion. One newsletter strategy increased sales 4×. Also created logos and brand books aligned with each company's identity.

Feb 2023 — Aug 2023

Social Media Designer

Instagram @wom_stories · self-employed · remote

Developed the visual style of Instagram content and branded post series. Collaborated with copywriters and storytellers, and generated ideas that grew audience engagement.

Skills

Two sides, one goal

Marketing thinking decides what to say. Design skill decides how it looks and lands.

Marketing & Growth

Strategy that moves numbers

  • Social media content strategy & SMM
  • Instagram & TikTok insights · Meta & Google Analytics
  • Audience research, competitor analysis & CJM
  • Email newsletters & campaign creatives
  • Content storytelling, hooks & copywriting (AI-assisted)
  • AI tools in daily workflows — research, content & production
Brand & Design

Identity people remember

  • Brand identity, logos & brand books
  • Typography, colour theory & composition
  • Social media creatives, banners & presentations
  • UI design, wireframes & landing pages
  • Video editing & motion for social media
  • Print-ready production (cards, flyers, brochures)

Tools

FigmaCanvaAdobe Creative Cloud PhotoshopIllustratorAfter Effects Premiere ProCapCutAI tools Instagram InsightsTikTok Analytics Meta Business SuiteGoogle Analytics HTML & CSS basics
Education & certificates

Always in training

2026 — now

Marketing — Ongoing Study

Deepening marketing knowledge — strategy, funnels and analytics — and applying it directly on three live projects instead of studying in isolation.

Completed Jun 2026

"A Meni Mozhna" — Content & Storytelling

Course by Olena Astakhova (@city__resident), founder of Ukraine's first storytelling school — on drawing in people's interest with content in any niche or format.

Jan 2025

Mobile Video Production

Mobile video production and editing for social media · Instructor: Y. Kupchenko.

Dec 2021 — Aug 2024

Design Courses & Certificates

Fundamentals of Design (3 months) · Web Design Basics: UI/UX (2 months) · Composition (Margo Savchuk) · LOGOmaker (Alex Klochko).

Sep 2020 — Jun 2024

National Aviation University (NAU), Kyiv

Faculty of International Relations · Specialty: Publishing and Printing.

Languages
UkrainianNative
NorwegianGood, spoken & written
EnglishGood, spoken & written